CAMPA COLA COMPANY

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Campa Cola is an iconic Indian soft drink brand launched in the 1970s by the Pure Drinks Group following Coca-Cola's exit. It dominated the Indian market for two decades before fading in the 1990s. In 2022, Reliance Industries acquired the brand, relaunching it with aggressive pricing, including Cola, Orange, and Lemon flavors. 

Key Historical Details

Origins: Created by the Pure Drinks Group, which previously manufactured Coca-Cola in India until 1977.

Golden Era: Through the 1980s, it was a household name and a dominant, homegrown alternative to foreign brands.